




UKRAINE’S IMAGE ABROAD
August 2 – 4
Schedule
Events Presentation Dedicated
to the Independence Day
Brand of Ukraine
Image of Ukraine
Events Presentation Dedicated to the Independence Day
Emine Dzhaparova
First Deputy Foreign Minister of Ukraine
10:40-11:40
Global Brand of Ukraine
Moderator: Andriy Fedoriv
Founder of the Creative Investment Company “Fedoriv Group”
Simon Anholt
Independent Political Advisor, the Anholt-Ipsos Nation Brands Index Co-Producer
Emine Dzhaparova
First Deputy Foreign Minister of Ukraine
Oleksandr Tkachenko
Minister of Culture and Information Policy of Ukraine
Alari Orav
Design Director of the Estonian Design Team
Yaroslava Hres
PR Professional and Co-Founder of the Hres Todorchuk PR Agency, Ukraine WOW Project Organizer
Oksana Lyniv
Ukrainian Conductor (Germany)
Anton Melnyk
Expert on Innovations, Investment and Startups of the Ministry of Digital Transformation of Ukraine
Andriy Sybiha
Deputy Head of the Office of the President of Ukraine
12:10-13:10
Public Diplomacy
Moderator: Mariya Lypyatska
Strategic Communications Advisor to the Foreign Minister of Ukraine
Emine Dzhaparova
First Deputy Foreign Minister of Ukraine
Serhiy Korsunskiy
Ambassador Extraordinary and Plenipotentiary of Ukraine to Japan
Oleksandra Hovorukha
International PR Lead at Sigma Software, UK-Ukraine FinTech Summit Producer
Vadym Prystaiko
Ambassador Extraordinary and Plenipotentiary to the United Kingdom of the Great Britain and Northern Ireland
Olena Shapovalova
Director of the State Center for International Education
Yuriy Kovryzhenko
Chef, Ukrainian Cuisine Ambassador
Vadym Omelchenko
Ambassador Extraordinary and Plenipotentiary of Ukraine to France, Permanent Delegate of Ukraine to UNESCO
Yevheniya Nikolaychuk
Wine Expert, Co-Founder of the Like a Local’s Wine Bar
13:10-14:10
Travel & Tourism Industry as a Factor Promoting Ukraine Abroad
Moderator: Anton Taranenko
Tourism Expert, Head of the “Visit Ukraine” NGO
Larysa Petsyuk
Deputy Minister of Culture and Information Policy of Ukraine
Maryana Oleksiv
Head of the State Agency for Tourism Development of Ukraine
Yevhen Synelnykov
Blogger, Ukraine’s Popularizer
Mariya Yukhnovets
President of the Association of Incoming Tour Operators of Ukraine
Yaroslav Yemelyanenko
Head of the Chornobyl Tour Operators’ Association
Lala Tarapakina
Adviser to the Minister of Environmental Protection on the development of the Exclusion Zone
Olena Motuzenko
National Expert on Wine and Taste Roads Creation of the EU Project "Support to the Development of Geographical Indications in Ukraine"
Olena Zelenska
First Lady of Ukraine
Andriy Melnyk
Ambassador Extraordinary and Plenipotentiary of Ukraine to Germany
10:50-12:00
Cultural Diplomacy
Moderator: Volodymyr Sheyko
General Director of the Ukrainian Institute
Olesya Ostrovska
Mystetskiy Arsenal Art and Museum Complex Director
Iryna Danylevska
Ukrainian Fashion Week's Co-Founder
Jen Sidary
Global Fashion Brand Strategist
Vasyl Myroshnychenko
CFC Big Ideas Partner
Yuliya Sinkevych
Film Producer, Ex-General Producer of the Odessa International Film Festival
Slava Balbek
Architect, Founder of the Balbek Bureau and Furniture Brand Propro
Alisa Lyalina
First secretary on Cultural and Humanitarian Cooperation of the Embassy of Ukraine to the United Kingdom of the Great Britain and Northern Ireland
Pavlo Hudimov
Founder of Ya Gallery, International Cultural Projects’ Curator
12:20-13:30
Tangible and intangible assets of Ukraine
Moderator: Danylo Tsvok
Director of the Intellectual Property of the State Enterprise UkrPatent
Svitlana Fomenko
Deputy Minister of Culture and Information Policy of Ukraine
Serhiy Fil
Antonov Company’s Chief Designer for Perspective Design
Maurizio Aronica
President of the Foundation for the UN SDGs, Ambassador of the UNESCO Center in Bologna
Natalya Shakuro
Advisor to the Permanent Delegate of Ukraine to UNESCO
Vladislav Berkovsky
Executive Director of Ukrainian Cultural Foundation
Marianna Dushar
Gastronomy Blogger, Ukrainian Cuisine’s Researcher
Tina Peresunko
Historian, Scientist, Author and Curator of the Project “100 Years of Ukrainian Cultural Diplomacy: From Shchedryk to Carol of the Bells”
13:30-14:20
Foreigners Impression on Ukraine
Moderator: Tetyana Filevska
Creative Director of Ukrainian Institute
Melinda Simmons
Ambassador Extraordinary and Plenipotentiary of the United Kingdom in Ukraine
Michel Tereshchenko
Former Hlukhiv Mayor, French Entrepreneur
Andrei Stoiciu
Team leader Study of Ukraine's image in EU countries project
Takashi Hirano
Photographer, Editor of the Ukrinform News Agency
Jade McGlynn
Director of Research, Henry Jackson Society